You also get early access to Google features and special perks from Google’s partners. The pandemic has changed life for most of us, events with groups of people may create a risk for some of us. You’ll want to ensure that you’re compliant with any/all COVID related laws and mandates in your area.

Then, check and see if they have a fake account or are intentionally trying to game the system. In a nutshell, in what was initially a great idea, poor implementation has degraded the programme’s value by lessening the integrity of the contributions. You can scroll through the Google Q&A section and see plentiful short and sarcastic answers that have earned points and find that it is not helpful, accurate or pleasant reading. People prefer to trust consumer-generated reviews over brand-generated content or advertising. From finding a reliable plumber, dining out or finding a hidden gem to explore, we tend to look to others’ behaviours and opinions and if we haven’t formed our own. Google will reward you further by giving you early access to special perks, new Google products and top-secret partner rewards. If you’re lucky, you might even be featured in their promotional videos or even attend a fully expensed summit that gathers together the world’s finest Local Guides.

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With them, the intention from the beginning was to shed truth to the information offered on Google Maps so users who browse the app could find real reviews from trustworthy people. By the time the Local Guides program rolled around in 2015 I had racked up quite a few edits. My existing review counts were such that I achieved a pretty high status fairly quickly.

Will Google pay you for reviews?

As users contribute more reviews and photos, they will earn more points and climb the five-level system, with the most perks at levels four and five. Users can earn points by posting reviews, adding new places or answering survey questions.

They may not understand how search engines work at all, and the value of being listed. When you have photos in Google Maps, you’ll be asked to tag these and add a short description . Doing this provides you with additional points; it’s a helpful way to provide users with more information. In order for your reviews to earn points, they do need to have some substance to them. If you’re only leaving star ratings or one-word reviews, the Local Guide Program may dock you points. Get notifications for new reviews so you can quickly respond.

Don’t Be Fooled by Google Local Guides

The fifth flagship global event will be held from October 11 to 14 in theBay Area. There, Google will host 200 Local Guides Levels 5 and above from around the world.

local guide program

So, while there are no SEO benefits to joining the platform, there could be plenty of downsides for local businesses. Local Guides can ask and answer questions, edit places , and review local businesses. You might provide answers on the information panel in a local search, leave a review, add a missing place, edit and update information, and regularly check facts. Google Local Guides are people who contribute information on Google Maps. The Google Local Guide program rewards people who help add data using a point system with reward levels and perks. For businesses and locations, a Local Guide review is featured more prominently on Google Maps.

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Meanwhile, opt-out is becoming its own separate site that’s not linked to in the new settings. Given this direction, it’s possible that maps.google.com/localguides will eventually be replaced entirely, as much of the functionality is already built into Maps at google.com/maps/contrib.

local guide program

Ranking in local search is becoming more difficult every day. The Google local algorithm is constantly updating to ensure that search results best match the intent behind a … You’re now signed up and can begin to make contributions to Google Maps. You’ll find a welcome video on your dashboard best courses for remote jobs and an option to leave your first review. It’s difficult to dispute that local search is more important than ever right now. There are countless stats that underpin this assertion, such as the fact that 46% of all Google searches are made with the intent of finding local information.

Become a local guide hero – a quick overview of advanced Google Maps features

This first example, above, sums up the perils of poorly applied gamification perfectly. This is what happens when saying “I don’t know” still nets a reward. The more points you get, the higher your Local Guide ‘Level’ becomes, and each level unlocks rewards, such as membership of Google One, or cinema tickets. Sign in to your Google account and then navigate to the Local Guides signup page.

The Local Guides program is most closely linked with Google Maps, with points and rewards for Guides all geared around the contributions made to Maps. Small BusinessesIncrease search visibility and attract new customers. Learn how our customers have accelerated their success with BrightLocal. It’s one more way of enhancing your online presence and standing out in the world’s top search engine. As the program grew Google phased out the extras and now only offers badges.

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They can’t be off-topic and they can’t come from someone with a conflict of interest. If Local Guides are found violating any of these rules, Google may go so far as to ban them from editing information on Google Maps. Multi-location businesses need to be aware of Local Guides and the impact they have on Google My Business pages, which is the platform through which businesses appear on Google Maps and Google search. Below, you’ll find four ways in which Local Guides are changing the Google Maps landscape, and what marketers can do to adjust. Look, this Google Maps team is seriously messing up my planning.

  • Google’s Local Guides program is set up for adventurous volunteers that want to share their local knowledge or travel experiences with others that might be like-minded and enjoy exploring.
  • Whether or not you believe this “confession,” businesses need to take control of their profile images or someone else will.
  • If you find yourself leaving a lot of reviews and reporting stuff on Google Maps, it’s worth investigating.
  • Google sponsors a community called Local Guides connect which includes an online community and Meet-ups to bring people together in-person.
  • Questions may be like whether the place is suitable for the elderly or children or whether the restaurant serves vegetarian food.